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Examples digital Transformation

In the dynamic business world, digital transformation is more than just a buzzword - it is essential to remain competitive. Companies need to rethink traditional models and use digital technologies to automate processes and increase efficiency. This applies not only to internal processes, but also to interactions with customers. Digital transformation offers both challenges and opportunities for innovation and growth. What does this mean in concrete terms for your company and your industry? How can you manage this change and use successful examples?
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What is digital transformation? A practical view

Digital transformation refers to the comprehensive change that companies undergo when they introduce digital technologies or redesign existing processes, business models and customer experiences with the aim of improving them. It is a continuous process of innovation. One example is retail, where the use of e-commerce platforms and data-driven warehousing has fundamentally changed the way companies operate and interact with customers.

Examples of key technologies for digital transformation

Various technologies are driving digitalization, such as cloud computing, which enables start-ups, for example, to use scalable services without large upfront investments. Artificial intelligence and machine learning (ML) are revolutionizing industries such as manufacturing by enabling predictive maintenance and quality control. Big data and analytics, which provide insights into customer behavior and business trends, and the Internet of Things (IoT), which connects devices and objects and delivers data in real time.

These technologies are the building blocks for developing innovative business models, optimizing processes and creating an outstanding customer experience.

The role of culture and people: the example of digital pioneers

Cultural change is a prerequisite for the digital transformation process. Companies such as Google and Spotify have shown how a culture of innovation and openness can drive digital transformation by encouraging employees to develop and implement new ideas.

So it’s not just about introducing new technologies, but also about communicating and promoting the right culture. After all, your employees play a central role in this process, as they are the ones who drive digital transformation and implement it effectively.

You need to motivate employees to want to learn new skills in order to adapt. Fostering a digital culture also means breaking down barriers to creative ideas and experimentation and creating an environment where mistakes are accepted as part of the learning process.

One platform,
endless possibilities.

ExB is an Intelligent Document Processing platform that transforms unstructured data from any type of document into structured results. Our AI-based software can not only extract all relevant information from your documents, but also understand them. This allows you to automate your processes and save both time & money, while improving your customer experience and employee satisfaction. Win-win. 


Specific examples of successful digital transformation in companies

Digital transformation presents your company with numerous challenges, including choosing the right technologies, ensuring data integrity, data protection in general, overcoming internal resistance and adapting to rapidly changing market conditions. At the same time, however, it offers immense opportunities for your company if you are prepared to embrace this change, as the example of Netflix shows, which has redefined the market for streaming services by digitizing its offering.


Digital transformation – the example of Netflix

Netflix is a prime example of the success of digital transformation and is a pioneer of digital change. Originally founded in 1997 as an online rental service for DVDs and Blu-rays, 2007 marked a turning point: Netflix had shipped over a billion DVDs by then, but at the same time decided to revolutionize its business model by launching a streaming service. This innovation led to the decline of traditional video stores and the preference of the majority of consumers for streaming services.

Netflix also impressively demonstrates the use of user data to create an outstanding customer experience. By evaluating user behavior, the platform is able to offer tailored recommendations for films and series. Netflix also uses artificial intelligence to analyze network capacities and proactively identify and address potential bottlenecks.

Digital realignment – the example of Adobe

Adobe, founded in 1982 as a US software developer, is known for top products such as Photoshop for image editing, Adobe Acrobat Reader for PDF management and Illustrator for vector graphics. Adobe originally sold its software in boxes, but during the 2008 financial crisis, the company made a decisive shift to a subscription model and switched its offering to three cloud solutions: Creative Cloud, Document Cloud and Experience Cloud, repositioning Adobe as a Software-as-a-Service (SaaS) provider.

The digital transformation was also driven by the acquisition of Magento, an e-commerce platform, and Omniture, a web analytics company. Adobe emphasized an engaging work culture to attract and retain talented employees and embraced data-driven operating models to monitor company performance.

In summary, Adobe’s shift to a SaaS business model, use of cloud technology and innovative HR strategy demonstrates how the company has gained a significant competitive advantage through digital transformation. This underlines the fact that such a change requires comprehensive adjustments throughout the entire organization.

Digital revolution in retail – the example of Amazon

From a simple bookstore, Amazon has evolved into a digital giant, offering a worldwide range of products at the click of a button. This transition to a global online marketplace marks an unprecedented change in shopping behavior.

Data analytics and artificial intelligence are at the heart of Amazon’s success story, enabling personalized customer experiences and setting new standards compared to traditional retail. The ability to anticipate customer preferences and deliver tailored recommendations sets Amazon apart from the competition.

Optimizing and managing the supply chain through advanced algorithms enables Amazon to shorten delivery times and increase efficiency. Automation plays a key role in this, both in the warehouses with robots and in the expected future delivery by drones, revolutionizing the delivery process.

In short, Amazon has not only reinvented retail through digital transformation, but has also fundamentally changed expectations of convenience, speed and customer experience.

Automation and sustainability in logistics – the example of the Port of Hamburg

In the Port of Hamburg, the introduction of digital technologies is leading to a significant increase in efficiency and optimization of spatial capacities. The “Smart Port Logistics” platform in particular plays a key role in this by providing real-time information for smooth operations and facilitating access to these services through the use of mobile technologies.

At the heart of the digital transformation are innovative approaches such as the integration of Internet of Things (IoT) technologies. These enable a networked infrastructure that monitors the flow of goods and the use of resources in real time, allowing port processes to be further optimized. By using big data and analytics, traffic flows and supply chains can be better analyzed and predicted, leading to more efficient planning and decision-making.

Another important aspect is the development towards automated and autonomous transport systems. These technologies promise to increase safety and efficiency in port operations by minimizing human error and optimizing uptime through continuous use. They also contribute to sustainability, for example by reducing CO₂ emissions through the use of electric vehicles and optimized route planning.

These digital innovations not only enable the Port of Hamburg to improve its business processes, but also to pursue sustainability goals more effectively. The Port of Hamburg is thus positioning itself as a future-oriented, efficient and environmentally conscious hub in international trade.

The 9 fields of digital transformation - using Deutsche Bahn as an example:

In order to master the challenge, there are a number of fields that need to be considered. Digital transformation represents a comprehensive, long-term change that permeates the entire company. This goes beyond the mere digitalization of individual processes and aims to change business models sustainably in the corporate context. This far-reaching process affects all aspects of the organization and requires a holistic realignment in order to keep pace with technological developments and remain competitive.

1. strategy & leadership

  • Transformation processes require a clear vision and strategic leadership. Key roles such as the Chief Digital Officer (CDO) play a crucial role in navigating companies through digital change. They develop strategies that ensure long-term success and lead the company into the digital future. Focusing on digital business models and providing the necessary resources are central to this.

  • Example: Deutsche Bahn has developed a clear vision for the digital future, led by managers who are driving the digital transformation. A dedicated digitalization team is continuously working on the development and implementation of new digital strategies to lead the company into the digital era.

2. customer interaction

  • Customer experience is at the heart of digitalization. Companies use digital channels to create a seamless customer experience and personalize the interaction at every touchpoint. Collecting and analyzing customer data makes it possible to respond precisely to individual needs and continuously improve the customer experience through innovation.

  • Example: DB uses digital channels to improve the customer experience. By introducing an app that provides real-time information on timetables and delays, as well as the ability to buy and save tickets digitally, Deutsche Bahn has revolutionized the way it interacts with its customers.

3. innovation of products & services

  • The development of new products and services through digital technologies opens up new markets and business opportunities for companies. From the digitalization of existing offerings to the creation of completely new business models – digital transformation makes it possible to achieve competitive advantages.

  • Example: The introduction of digital subscriptions and flexible pricing systems are examples of innovations based on digital technologies. These enable customers to find customized solutions that meet their individual needs.

4. structural adjustments

  • Adapting the organizational structure to digital requirements is a critical step. Flat hierarchies, agile methods and cross-functional teams promote a culture of collaboration and rapid adaptability. Restructuring helps companies to adapt to the dynamics of digital markets and operate efficiently.

  • Example: DB has adapted its organizational structure to promote agility and speed in the implementation of digital projects. The introduction of agile methods and the formation of cross-functional teams supports a culture of collaboration and innovation.

5. cultural change & competence building

  • A digital culture and employee expertise are fundamental pillars of digital transformation. Training, further education, the promotion of an open and innovative working culture and attractive offers for employee recruitment are important aspects of making the company fit for the future.

  • Example: A key component of Deutsche Bahn’s digital transformation is the promotion of a digital culture. Through training and further education, employees are empowered to use digital tools effectively and contribute to the company’s digital vision.

6. collaboration

  • The digital transformation is revolutionizing the way teams work together. Tools such as social networks, cloud services and collaborative platforms enable effective internal and external communication, promote knowledge sharing and support flexible working arrangements.
  • Example: The use of cloud services and collaborative platforms has improved internal and external communication at Deutsche Bahn. This promotes the exchange of knowledge and supports flexible working models.

7. optimization of business processes 

  • Automation and increased efficiency of business processes through technologies such as robotic process automation (RPA) and cognitive process automation offer considerable potential for optimization. They enable companies to conserve resources, increase productivity and offer innovative services.

  • Example: By using Robotic Process Automation (RPA), DB has automated its business processes, for example in customer service and ticket sales, and made them more efficient.

8. Technological foundations

  • A robust digital infrastructure is the backbone of digitalization. The implementation of modern IT systems, the use of the cloud and the establishment of secure networks are crucial to support digital processes and manage data effectively.

  • Example: The introduction of a robust digital infrastructure, including the migration of data and services to the cloud, has enabled Deutsche Bahn to support innovative digital solutions and ensure data security.

9. networking and the Internet of Things (IoT)

  • The networking of devices and systems via the Internet of Things (IoT) opens up new opportunities for companies to improve their products and services. From intelligent automation, such as in production, to the creation of intelligent ecosystems – IoT enables a new dimension of interaction and efficiency.

  • Example: By using the IoT, Deutsche Bahn has expanded its service offerings, for example by introducing intelligent maintenance systems for trains and infrastructure that predict breakdowns and thus improve reliability and punctuality.

Some examples of how ExB supports companies in their digital transformation:

Digital transformation is impacting different industries and sectors in a variety of ways. ExB, as a provider of AI-based intelligent document processing (IDP), plays a key role in this. Efficient document management (DM) is a basic prerequisite for successful digital transformation and enables long-term workflow automation in all areas of your company. 

The ability to quickly and accurately analyze and process large volumes of documents and extract, classify and transform unstructured data from different document types into usable information opens the door to improved customer interactions, data-driven decision making and ultimately a sustainable competitive advantage in an increasingly digitized world.


Transportation and logistics
  • In the transportation and logistics industry, digital transformation is enabling improved route planning, real-time tracking of deliveries and more efficient freight document processing. As supply chains become more agile, ExB automates your data capture from shipping documents, speeds up the customs clearance process and minimizes errors, resulting in an optimized customer experience and reduced operating costs. 

Manufacturing industry
  • For the manufacturing industry, digital transformation means the ability to optimize production processes, digitize supply chains and improve production planning using technologies such as the Internet of Things (IoT) and Artificial Intelligence. ExB enables your company to efficiently process production orders, work instructions and quality certificates, contributing to an optimized production line, reduced production times and improved quality assurance.

  • In the insurance industry, digital transformation facilitates the automation of claims and policy management processes. Our IDP solution enables fast and accurate processing of insurance claims and policy documents, improves the customer experience through quick turnaround times and provides your business with deeper insights into risk assessments and customer needs through data analytics.
  • For healthcare, digital transformation means improved patient care through electronic health records, telemedicine and data-driven treatment plans. ExB helps you simplify medical documentation, accelerate access to patient information and overcome the challenges of data compatibility and security, contributing to higher quality of care and innovation in healthcare.

  • ExB can help retailers automate the processing of customer orders, delivery bills and inventory lists. This leads to more efficient inventory management, faster order fulfillment and improved customer service.
Software provider

As a software provider, you benefit from a powerful IDP interface that enhances your software with intelligent document processing from ExB. This results in an even more efficient end solution for your customers – while saving costs and resources at the same time.

  • Financial software and accounting systems: ExB can further support your software in the automatic processing of invoices, payment receipts and other financially relevant documents.
  • P2P (Purchase-to-Pay) software: The aim is to use your software to automate the entire procurement process for your customers. IDP supports your software in this process – from order to payment – by efficiently processing relevant documents such as orders, delivery bills and invoices.
  • ERP systems (Enterprise Resource Planning): ExB can extract critical data from various business documents and feed it into your ERP solution, which improves your product in terms of data integrity and means optimized resource management for your end customers.
  • Supply chain management software (SCM): Your customers want a more transparent and efficient supply chain. With our Intelligent Document Processing interface, your software is able to automatically process any type of document such as supply chain documents, bills of lading and supplier certificates.
  • Transportation Management Systems (TMS): ExB improves the automated capture and analysis of your software, enabling better route planning, freight cost optimization and compliance with shipping regulations for your end customers.
ExB: Your expert partner on the path to digital transformation

Our intelligent document processing platform enables efficient automation of document processing processes, taking a decisive step towards digital transformation. The implementation of intelligent document processing is essential to minimize manual workflows, reduce errors and significantly increase efficiency. Do you want to achieve your digital goals and continue to position yourself successfully in the modern business world? Then contact us us. We look forward to hearing from you!


Written by:

Simon Rauch

Content Creator bei ExB

Simon is responsible for creating marketing content at ExB. With his expertise in the areas of AI trends and editing, he enriches ExB’s information offering – on our blog, on LinkedIn and YouTube.
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