Privacy Policy

This privacy policy describes the collection, processing and use of your personal data when you visit and interact on our Website.

Last revised on May 10,2020.

We, the company ExB Labs GmbH, operate the website (the “Website”).

A. Collection, Processing and Use of Your Personal Data

You are welcome to visit our Websites while remaining anonymous and without revealing any of your personal data. In this case we only collect certain anonymous information which do not relate to your person. For example, we collect the number of visitors to our Website, browsing patterns and areas of interest. We analyse this information to assess trends, statistics and our customers’ needs, to help us improve our Websites, products and better serve our customers. Please see below for a description of the cookies and website analysis tools we use for this purpose.
We will only collect your personal data if you voluntarily decide to share such information with us, such as by sending an enquiry, registering for our newsletter, participating in our online forum or requesting a specific service. Unless you have provided your explicit consent, we will use the personal data that you have shared with us only to the extent necessary for enabling your use of our Website, including handling your requests and providing the requested services.

B. Customer Service and Support

We collect the personal data you voluntarily disclose when you contact us under the contact details provided on our website, for example, if you send us an enquiry or file a specific request with our customer service and support. Without your consent, your data will only be used to handle your request, e.g., to provide you with the service information you asked for, and not be used for any other purpose.

C. Bulletin boards, Forums and/or Newsgroups

Bulletin boards, forums and/or newsgroups may be made available to you on our Website. As a rule, the collection, processing and use of personal data you reveal when using these services will be processed by us only as necessary to provide these services and their specific functionalities. Please remember that any information that you provide in these areas becomes public and you should exercise caution in deciding to disclose it. Note that these services and functionalities may be subject to specific terms of use and we recommend that you carefully read these terms before you decide to use the services.

D. Registration for our Newsletter

You may decide to register for our newsletter to be kept up-to-date on new developments regarding our product Cognitive Workbench and/or other products from us. In case you have given your consent by submitting your request to register for our newsletter, we will use the personal data revealed to us to send you our newsletter to the email address provided to us during registration. We may use an external service provider that technically handles the registration for and mailing of our newsletter on our behalf. The text of your consent declaration can be accessed here.
You can object to the collection and use of your personal data for information and marketing purposes and/or withdraw your consent at any time with effect for the future. Our newsletter will contain instructions on how to “unsubscribe”. You may also contact us by sending an email to

E. Cookies

Cookies are small text files that our Website asks to place on your computer’s hard drive. If your browser is set to accept cookies, then your browser adds the text in a small file. We do not use cookies to read any other information on your computer’s hard drive. We use cookie technology to facilitate your use of specific functionalities and services of our Website. Except for cookies collected on an anonymous basis for statistical and Website analysis purposes (as set forth below under the following section on Google Analytics), the cookies used by us will be deleted from your computer’s hard drive once your browser-session has ended (session cookies).
Most browsers are initially set to accept cookies. If you prefer, you can change your settings to refuse cookies or to warn you before a cookie is placed. If you choose not to accept cookies, you may not be able to take advantage of some of our features and services offered on our Website.

OPT-OUT OPTION: Our cookie consent plugin offers you the opportunity to manage your cookies preferences and accept or reject session or persistent cookies used for customization or marketing and advertising,

SECURITY: Cookies are a text-based data format that cannot contain any executable code. They are not a potential security risk.

i. Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. In case of activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA. On behalf of the website provider Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under

You can refuse the use of Google Analytics by clicking on the following link. An opt-out cookie will be set on the computer, which prevents the future collection of your data when visiting this website: Click here to opt-out of Google Analytics.

ii. Facebook Social Plugins

This Website uses so-called social plugins (“Social Plugins”) of the social network (“Facebook”) which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA through its subsidiary Facebook Ireland Limited, Hanover Reach, 5-7, Hanover Quay, Dublin 2, Ireland.

If you access a webpage of our Website which contains a Social Plugin your browser will build up a direct connection with the servers of Facebook and download the Social Plugin and its content to your browser to integrate it into the webpage you are visiting. The Social Plugin will place a cookie on your browser. Your browser will transmit to Facebook that you have accessed the respective webpage of our Website (which entails a transfer of your IP address, Cookie-ID and your use of our webpage). If you are a Facebook customer and you are logged in with your Facebook account during your visit of our Website, Facebook will further be able to associate the information about the webpage you have visited with your name and personal account information. Facebook will store this information for 90 days. After that, Facebook will remove your name or any other personally identifying information from the data, or combine it with other people’s data in a way that it is no longer associated with you. This applies irrespective of whether you interact with the Social Plugin or not. If you decide to use the Social Plugin (e.g., by clicking on the “Like-Button”) additional information about such use will be transmitted to and stored by Facebook.
If you do not want Facebook to associate any information collected via the Social Plugin with your personal Facebook account information, you have to log-out from your Facebook account before visiting our Website.
For further information about the scope and purpose of the collection and use of your data by Facebook and your corresponding rights and user settings for the protection of your privacy please visit Facebook’s data use policy

iii Facebook Custom Audiences

This website uses the service “Facebook Custom Audiences”. Facebook Custom Audiences is a service of the company Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA; hereinafter “Facebook”). This service enables us to show the user advertising related to their interests on the social network – Facebook.
For this purpose we have implemented the Facebook Remarketing Tag on our website. When you visit the website, this tag creates a direct link with Facebook’s servers. This gives Facebook information on the pages that you have visited our website. Facebook then compares this with your Facebook user account. The next time that you visit Facebook, you will be shown customized advertisements – Facebook Ads – related with your interests.
The legal basis for the use of this service is article 6 (1) f) GDPR – justified interest. Our justified interest in using this service is based on sending advertising to the website’s users in a targeted manner.
You can find further information in Facebook’s data privacy instructions:
Facebook is Privacy-Shield-certified:

iv Google Tag Manager

This website uses the service “Google Tag Manager”. The tag manager is a tool for
managing so-called tags that are used during tracking in online marketing. In doing so, the tag manager does not process any personal data, since it merely serves to manage other services – e.g. Google Analytics, Search Console, etc.
You can find further information on the tag manager at:

v. Google Audiences / Remarketing

This website uses the service “Google Audiences”. The purpose of this service is to display advertising to users based on their interests. This requires conducting an analysis of website use, which is carried out using cookies. In this process, the cookies store anonymized or pseudonymized data regarding the use of the website. No personal data is stored. If you visit additional websites that also use these services, then you will be shown advertising that matches your previous interests. It is possible that in this process your data will be transferred to the USA. Google is certified under the Privacy Shield:
The legal basis for the use of this service is article 6 (1) f) GDPR – justified interest. Our justified interest in using this service is based on sending advertising to the website’s users in a targeted manner.
You can find further information at

vi. Google Ads

This website uses the service “Google Ads”. The purpose of this service is so-called conversion tracking, i.e., we can detect what happened after you clicked on our advertisements. Cookies are placed for this purpose, but they are only valid for a limited time and do not contain any personal data. Hence an individual identification of the user is not possible.
The legal basis for the use of this service is article 6 (1) f) GDPR – justified interest. Our justified interest in using this service is based on analyzing and optimizing the operation of our website.
You can find further information, together with Google’s data privacy statement at:

vii. YouTube

This website uses the service “YouTube” to insert videos into the page. The operator of the software necessary for this purpose is the company YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. If you visit a page with inserted YouTube videos, a link to YouTube servers is created. In this process, YouTube is notified of which pages you visit.

If you start a video, then the operator inserts cookies that collect data on user behavior.

You can find further information on data privacy at “YouTube” in the operator’s data privacy policy at:

viii BingAds

This website uses the service “BingAds”. BingAds is a conversion and tracking service of the Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.
Microsoft places cookies in the users’ devices that analyze the user behavior on our website. This presupposes that the user has reached our website through a BingAds advertisement. This only serves to provide use with information on the total number of users who have clicked on this type of advertisement. In this process, no IP addresses are stored, and no personal information on our users’ identity is shared.
The legal basis for the use of this service is article 6 (1) f) GDPR – justified interest. Our justified interest in the use of this service derives from the fact that we must be able to analyze and optimize the use of our website. You can find further information in Microsoft’s data privacy statement in:
Microsoft is Privacy-Shield-certified:

ix Capterra

On this website we use Capterra for our online marketing activities. Capterra is operated by the company Capterra Inc., a software company with headquarters at Capterra Inc., 1201 Wilson Blvd, 9th Floor, Arlington, VA 22209, USA.
If you initiate a so-called conversion event on a Personio website (e.g., registration for a user account or requesting a product demo), then Capterra will place cookies that will be required for purposes of marketing and analysis and will send the information to the servers of Capterra Inc. that a conversion event has taken place. No personal data is transferred to the company Capterra Inc.
The legal basis for the use of this service is article 6 (1) f) GDPR – justified interest. Our justified interest in the use of this service derives from the fact that we must be able to assess the profitability of our Capterra marketing campaigns and also to optimize the use of our website.
You can find further information in Capterra’s data privacy policy:

x LinkedIn

We use the retargeting tool and the conversion tracking of LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2, Ireland (“LinkedIn”). For this purpose the LinkedIn Insight Tag is incorporated into our webpage. LinkedIn uses it to collect statistical, pseudonymized data from your visit and use of our website and to provide us with the corresponding aggregated statistics based on these. In this process, as a general rule, the following information, among others, in collected:

LinkedIn User ID (Cookie ID)

IP Address

Metadata of the website visit, such as, e.g., browser type, website visited

In addition, this information serves to be able to show you relevant offers and recommendations specific to your interests, after you have inquired on the website about certain services, information and offers. The information in this regard is stored in a cookie.

Linkedin Privacy Policy:

xi Autopilot

Autopilot is our marketing automation tool provided by AutopilotHQ, Inc. 28 O’Connell St, 4th Floor, Sydney, NSW, 2000. We use this tool to collect statistical traffic data and crate marketing automation. For this purpose Autopilot can collect the following information: cookie ID, IP Address, behavior on the site.

Autopilot privacy Policy Link:

xii Leadfeeder

Leadfeeder Tracker collects data to their Amazon Web Services infrastructure. All data is encrypted on transfer and at rest.

Leadfeeder is offered by Liidio Oy which is a Finnish limited company (company ID 2457101-9) located at Mikonkatu 17C, Helsinki, Uusimaa 00100, FI. The software collects the behavioral data of all website visitors. This includes; pages viewed, visitor source and time spent on the site.

Leadfeeder privacy Policy Link:

xiii Mouseflow

This website uses Mouseflow, a web analytics tool provided by Mouseflow ApS, Flaesketorvet 68, 1711 Copenhagen, Denmark. The purpose of data processing is to analyze this website and its visitors. For this purpose, data is collected and stored for marketing and optimization purposes. From this data, usage profiles can be created under a pseudonym. Cookies can be used for this purpose. With the web analysis tool Mouseflow, randomly selected individual visits (only with anonymized IP address) are recorded. This creates a log of mouse movements and clicks with the intention of randomly replaying individual website visits and deriving potential improvements for the website. The data collected with Mouseflow will not be used to personally identify the visitor to this website without the separately granted consent of the person concerned and will not be merged with personal data about the bearer of the pseudonym. The processing is carried out on the basis of Art. 6 (1) f) DSGVO from the legitimate interest in direct customer communication and in the design of the website in line with requirements. You have the right to object at any time to this processing of personal data concerning you based on Art. 6 (1) f DSGVO for reasons arising from your particular situation. To do this, you can deactivate a recording on all websites that use Mouseflow globally for the browser you are currently using at the following link:

F. Disclosure of your Personal Data to other Companies

Under certain circumstances we may provide your personal data to our service providers which process your personal data on our behalf to the extent necessary to enable your use of our Website, including providing our services or handling your request. For instance, we use technical service providers to handle the registration for and mailing of our newsletter or to provide for a technical solution to handle any customer service and support requests. These service providers may not disclose your personal to any unauthorized third parties or use your personal data for any other purposes than those for which you have revealed your data to us. We have appropriate agreements in place with these services providers to ensure that they will take all necessary measures to protect your personal data in accordance with applicable requirements. In addition, we may also need to disclose your personal data if compelled by law to do so. Otherwise, we will not provide your personal data to any third party without your consent.

When you opt-in for a gated piece of content such as a whitepaper, ebook, or webinar, you authorize ExB to be listed in our system in a list of contacts we can reach out to to share educational content and important information with. By downloading content or participating in webinars you agree on receiving additional content from us (and from potential partner companies that cooperated with us on such content, such as webinar guests). You’ll be able to unsubscribe from such list at any time by clicking on the link provided in each email you’ll receive from us or our content partners.

By being listed in our content list you won’t automatically subscribe to our newsletter and you won’t receive our regular newsletter unless you also enter your email address in our newsletter form which appears on our website.

By unsubscribing from either our newsletter or from our content list you automatically unsubscribe from both lists (if you had previously opted-in from both) and revoke us the right to reach out via email in general, unless you specifically provide us with additional instructions.

G. Data Security and Your Rights

We will treat your personal data confidential and have implemented appropriate technical and organizational security measures to protect your personal data against unauthorized disclosure or access, alteration, misuse, accidental or unlawful destruction or loss. You have the right to request information as to what data we hold about you. In addition, you have the right, as appropriate, to correct, delete and block the personal data we hold about you. In case of any questions about the collection, processing and/or use of your personal data or to exercise your rights please send us an email at

H. Changes to this Privacy Policy

We reserve the right to change this privacy policy. While we do not intend to make changes to this policy very often, it is always a good idea to double check our most current policy statement when you visit us to be sure that you have read and agree with what information we collect, how we use it and under what circumstances we disclose it.

I. Consent Declarations

We are legally obliged to store the content of any consent declaration you may have given during your visit to our Website. You may withdraw any consent declarations with effect for the future at any time by sending an email to us.

Data Protection Officer

Herr RA Peter Hense
+49 89 693103-0

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